Urban Pulse Magazine

For some artists, music is about chasing charts—but for Twan Blow, it’s about chasing purpose. With influences rooted in authenticity and lessons learned from the grind, Blow has built a sound that’s both motivational and true to his story. From the moment he received a standing ovation in front of a packed crowd, he knew music was more than a hobby—it was his destiny. In this exclusive interview, Twan Blow opens up about his journey, creative process, and what’s next on his path.

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When did you first realize rap was more than just a hobby for you, and what was the moment that made you say, “This is it”?
I realized rap was it when I did a showcase at The Coop in front of 1,500 people and got a standing ovation. That’s the exact moment I knew rap was it.

When you’re writing, do you start with the beat, the lyrics, or a feeling you want to capture?
Honestly, I do all three—it just depends on the day. When I’m making a verse, I usually come up with some kind of hook to build off of. Sometimes I’ll see something during my day and come up with a dope line, maybe even write half a verse right there.

Which artists or life experiences have shaped your style the most, and how can listeners hear that influence in your music?
The most influential artists for me are Wiz Khalifa, Curren$y, and Nipsey Hussle. They always inspired me to be authentic to myself and to build real relationships. I used to watch their interviews and vlogs all through high school, and those lessons stuck with me.

If someone had never heard your music before, which one track should they start with, and why?
If you’re just getting introduced to me, you need to listen to Saying Nothin. It’s the foundation of my motivation to create music—it’s basically my origin story song.

What’s the hardest obstacle you’ve faced in your career, and how did you overcome it?
Marketing and building a team were the hardest obstacles. I overcame both by cultivating good relationships, which led me to the right people. Now I’ve got a marketing guy and a small team behind me that helps push the needle even when I’m not around.

You’ve probably lived through moments your fans don’t know about—what’s one personal story behind a song that changed how you see life or music?
All of my music is made to inspire myself to keep going. Each track is like a blueprint for the moves I’m making or about to make—a reminder that my time is coming.

How do you feel about the current state of hip hop, and where do you see yourself fitting into it?
I think the current state of hip hop is too focused on making money and not focused enough on the art. There’s a lot of instant gratification music being made. My purpose is to add more art to the game, to bring some color back into this grey area in music today.

What’s the most misunderstood thing about you as an artist or person, and how does your music set the record straight?
I don’t really feel misunderstood. I just have a special lane, and if you get it, then let’s ride. If you don’t, that’s fine—you’ll spin the block when the time is right. My music explains my growth as a man.

When people talk about you years from now, what do you want them to say about your impact on the culture?
I want my impact to inspire people to keep working at whatever they believe in. To have the strength to go against the grain for their destiny.

What’s coming up next that fans should be excited about—whether it’s music, performances, or collaborations?
Right now, my new single On to Something is out, and I’ve got another single dropping in October called Road Runner. So definitely stay on the lookout for that.